Honest - Verifies the honey content is true to the variety indicated on the jar.
Undamaged - Heat during honey production damages the honey quality. A lower HMF number is better. The international standard is 40mg/kg. In New Zealand the average is 27mg/kg and Airborne's honey is 6mg/kg.
Traceable - Other companies can't tell exactly where your honey comes from. Airborne's batch number identifies the exact location the honey originates from.